Silicon Valley Business Journal is reporting that Amazon has taken the initiative to place brick and mortar grocery stores, the first being in the silicon valley. An Amazon grocery store could provide convenience to people that prefer to pick up their produce rather than wait for it at home.
Amazon provides Amazon Fresh delivery, but only to select densely populated cities. For less densely populated cities, this wouldn’t make any sense. Ideally, Amazon wants this to be a drive up store concept where people order online and then go to the store to pick up after work. Amazon might also have a smaller local store for those that want to go and shop produce themselves.
Amazon has submitted plans for a 11,600-square-foot building with a real estate developer in Sunnyvale. No confirmation was made by the real estate developer or Amazon. If this comes to fruition, this could be an expanded version of Amazon locker where customers go to pick up their items at 7-eleven stores and such. The drive up model gives people more options rather than just patiently waiting at home for their deliveries or accidentally miss their deliveries. It also makes sure that Amazon gets the customers products into their hands no matter what.